Monday, August 06, 2007

Search specific

Successful affiliate marketing is all about a targeted audience and very specific keywords and search terms. If you don't have all the right keywords in your advertising campaign, someone may not see your sight even though it is relevant to their search. The key is getting into the brain of the searcher, put yourself in their shoes and think of any and all keywords they may search for.

For example, if someone were looking for a lawyer, they would have to be very specific since it is such a broad subject. A key phrase like "medical malpractice attorney New York" would bring back much more targeted results than just "New York attorney". When the search is this specific, the user will find exactly what they are looking for and will be more likely to patronize the sites within the results they get from their search.

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