Ah, the joys of aging

I just had a birthday last week, and now that I am in my thirties, I am really noticing a difference in my skin. I used to go without wearing make-up all the time, but now I feel I must wear it to cover up discolorations appearing on my face. I have always gotten by with drugstore variety make-up and cleansers, but I'm wondering if it is time to try the fancier stuff. Sure, it's more expensive, but they use higher quality ingredients so you can use less and the products absorb more readily into the deepest layers of your skin.

Or maybe I should take a more "Zen" approach and let people see the real me, flaws and all. What's your opinion?