Wednesday, March 28, 2007

Customer Magnetism

There has been a lot of buzz lately on the internet about search engine optimization. Everyone wants their website listed first when people search on Google, Yahoo, and MSN. The competition is fierce, and many companies promise to get you to the top spot. The company I am reviewing is called Customer Magnetism. First of all, I love their name. It is very catchy and easy to remember - that's important in a cutthroat market. They specialize in organic optimization, which is important since studies show that only 30% of users will click on a sponsored search link. They work very hard to get high quality links from relevant websites, directories, and blogs in order to improve your search engine rankings.

Customer Magnetism is interested in your business for the long term. Once your initial term is over and your rankings are improved, they offer renewal plans at a fraction of the price to keep you as a customer and continue to monitor your page rankings. Even if you get to the top rankings, you must work to maintain those positions or another site may slide into the top spot. The search engines are always changing, so you can't slack off and expect to keep top rankings. It's much easier to have a professional SEO marketing firm doing this maintenance for you, so you can have time to run your business and not worry about page rankings all the time.

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