Friday, June 22, 2007

Take it to the web

Many local Eureka Springs merchants also have online stores to sell their products. Our town relies on tourism and we have about four months during the winter that are very slow for tourism. Merchants usually close their local stores and rely on web sales for winter income. One important aspect of setting up an online store is making the purchasing process easy for the user. Most people shopping online are used to "shopping carts" for their items. In fact, I wouldn't buy anything from a site that didn't have a shopping cart function, because I feel like my information is not secure without one.

Luckily for merchants, it is very easy to set up shopping cart software. Ashop Commerce has video tutorials and store demos to help get you started and to answer all your questions. Their website is user friendly with navigation bars and no advertisements. You can even take a 10 day free trial to see if it works for your store. You have nothing to lose and lots of online sales to gain!

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