Saturday, February 03, 2007

Sexy ladies


When I saw the Sports Illustrated Swimsuit Issue listed on the opportunities list at PayPerPost, I thought it was a mistake. Why would they need to promote something that many people look forward to all year?? Then I read further and realized they are actually promoting a new feature on their website. You can purchase exclusive swimsuit model wallpapers for your cellular phone.

They have over 50 models to choose from including Heidi Klum, Marisa Miller, Ana Beatriz Barros, and tennis star Maria Sharapova. In addition to the current models, you can purchase wallpapers of classic Sports Illustrated Swimsuit models like Elle Macpherson and Kathy Ireland. And you get to choose from up to 30 different poses for each model. The wallpapers cost $1.99 each and are available for all major wireless companies. There is a link where you can also use the images to send an Instant Message from your cell phone to your buddies, called "Winks" for an additional charge.

I'm sure these wallpapers will be a big hit. It is a smart marketing move for Sports Illustrated, since the Swimsuit Issue has always been their highest selling issue year after year. Why do you think? It's a way for men to look at sexy women without their wives getting upset since it is still Sports Illustrated... Brilliant.

0 Comments:

Post a Comment

<< Home